TrustX Supply-Path Value Calculator
TrustX · The Signal Era

How much of your media spend reaches a real human?

Enter your monthly programmatic spend. See what a direct, MFA-free, viewable-only supply path reclaims from the waste sitting in a typical open-exchange buy.

$
3,000,000 / year
$
31.3M impressions / month
Where your dollar goes today · typical open-exchange buy
reaches a human: 40%
On a direct TrustX path · MFA-free, viewable-only
reaches a human: 90%
Working media (seen by a human) Non-viewable / partial MFA & low-quality Ad tech tax / resellers Platform cost
Reclaimable working media / year
$1.50M
$125,000 / month
Effective cost per working impression
$20.00 today
$8.89 on a TrustX path
Working media multiple
2.25x
more spend reaching humans
Adjust the assumptions to your buy ›
30%
Display viewability across the open web averages roughly 65 to 70 percent, so about 30 percent of the impressions you pay for are never fully seen. TrustX charges only for full renders viewed by a real human.
8%
The ANA transparency studies put made-for-advertising spend between 4 and 15 percent of programmatic budgets. TrustX supply is curated to hand-picked premium domains with zero MFA.
12%
The ANA found roughly 29 percent of every dollar entering a DSP goes to intermediary fees. Removing resellers and secondary auctions recovers a portion of that margin. A base platform cost remains in both scenarios.

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Method. Figures are directional estimates, not a guarantee. Defaults are drawn from the ANA Programmatic Media Supply Chain Transparency studies (2023 to 2024), which found that only about 44 cents of every dollar entering a DSP reaches a consumer, with the balance lost to intermediary fees, made-for-advertising sites, and non-viewable or invalid impressions. Your real numbers depend on your channel mix, DSP, and current supply paths. Adjust the assumptions above to match your own log-level data, or request a teardown built from your campaigns.