fbpx

UPLEVEL YOUR COLD EMAIL

Get expert support for your next cold email campaign. 

YOU’VE DECIDED TO GO ALL-IN ON COLD EMAIL…

As a business owner and entrepreneur, you have so much vision for what’s possible.

Perhaps you’re just starting out and don’t want to waste time with trial-and-error…

…or you already have things going and want some turbo boost to help maximize your ROI.

And sure, you’re smart enough to know you can figure it out on your own…

…But you’re also know that getting some support from an expert will help you you achieve your goals faster & easier than ever before.

Aly Hathcock

HEY, I’M ALY HATHCOCK

Back in the day, you could find me directing TEDx conferences, speaking on stages, & running in-house marketing for local businesses and nationwide.

Fast forward a decade or so, and now, I serve as your go-to expert for all things cold email & outbound marketing.

Together, we’ll harness the power of psychology, storytelling, & copywriting to get your cold email strategy bringing you discovery calls on autopilot.

GET A TANGIBLE RETURN ON INVESTMENT

300+

NEW LEADS IN ONE YEAR

$180K

IN NEW LEADS IN THE FIRST 10 DAYS

138%

INCREASE IN PROFIT IN 2 YEARS

49

LEADS IN THE FIRST 2 MONTHS 

$200K

IN NEW LEADS IN THE FIRST 3 DAYS

Aly Hathcock

1:1 CONSULTING

You need some turbo-boost to get your cold email strategy off the ground… or do some course correction. From business strategy & offer creation to marketing & cold email, we can cover anything you want to focus on. During this time, we can also workshop any of cold email copy you want to work through as well.

Topics We Can Cover Include...

Well, pretty much anything! After all, I have been in marketing for 13+ years. Recurring topics with my clients tend to include…

  • Creating high-demand offers
  • Developing an overarching marketing strategy
  • Planning your cold email game plan
  • Troubleshooting cold email campaign issues
  • Workshopping content & copy
  • Discussing business operations

…but really, the sky is the limit.

Get ready as I talk fast, and we’ll likely cover way more ground than you ever expected possible. (We can record your session if that makes it easier for you!) 

Come prepared to take notes and walk away with a list of action items to start getting better results with your cold email campaigns and in your business as a whole.

Investment: $600 per hour-long session

Looking for ongoing coaching/consulting support with your business, marketing, and cold email? Click here to schedule a discovery call.

Aly Hathcock cold email copywriting

COLD EMAIL CAMPAIGN COPYWRITING

You have an amazing B2B offer for your dream clients, but you don’t know how to effectively communicate that offer via cold email. Perhaps you want to start seeing results from Day 1 of launching your campaign… or perhaps you’re just not getting anywhere with your current campaign. Either way, you need expert support with your cold email copy.

How do you build/structure your campaigns?

A lot of people only write 3-4 steps for their cold email campaigns. While there’s nothing wrong with this, it does mean that they’re leaving a lot of money on the table. Why? Because statistically speaking, it takes at least 7 touchpoints before someone will act upon your call to action. When I write your cold email campaign copy, I include at least 7 steps – meaning more positive responses and more money for you.

In terms of variations, I generally include 2-4 variations per step. This allows you to do a lot of A/B testing, so that you can quickly optimize your campaign for the maximum ROI.

Bottom line? You’re about to hit it out of the park with your next cold email campaign.

What all affects how well my campaign performs?

Glad you asked! There’s a lot that goes into how well a campaign performs – it’s not just the copywriting. One of the things I’ve learned over the years is that you can have all the best copywriting in the world but if your targeting is off or your offer-market fit isn’t right, your campaign may not perform as hoped.

Marketing is an ecosystem. Everything affects each other. If one piece isn’t working properly, it can affect everything else.

Here’s a few things that affect how well your campaign will perform…

  • Your offer itself
  • Product-market fit & overall demand
  • Your target audiences
  • Your leads list segmentation
  • Where you’re pulling your leads lists from
  • The level of personalization you’re using
  • Your website design
  • Your website copywriting
  • Your LinkedIn profile
  • Your Google My Business reviews/profile
  • The days/times you’re sending emails
  • Your domains & email address names
  • Your email deliverability scores & domain reputation
  • Your inbox response time
  • Your inbox management skills

Yup, this list is pretty long! If you need support with other aspects of your marketing or cold email campaign besides the copywriting, feel to reach out as well. Always happy to help!

Investment: $1,200 per campaign

Need 3+ campaigns or have a more complex copywriting need outside of a basic campaign? Click here to schedule a discovery call.

Get more clients with outbound marketing and cold email

WANT TO MAKE COLD EMAIL OUTREACH EVEN EASIER?

From finding qualified potential prospects to booking them into your calendar – I’ll build & manage your entire cold email outreach system. Your only job is to close the sales call.

Starting at $5k/month

Aly delivered more than she promised and all on time. She was readily available to answer questions and challenged me to really think & implement.

DON S., NONPROFIT CEO

REAL PEOPLE, REAL REPLIES

HAVE QUESTIONS? DROP ME A MESSAGE!