Everyone from your broker to your mom has told you to try a million different things. Build a website. Post daily on social media. Get on Pinterest. Cold call. Hire a lead generation company. Mail postcards. Run Facebook ads. Go door knocking. All of it just feels overwhelming. How are you supposed to market yourself 24/7/365 AND actually run your business without burning out? You need a marketing strategy that fits YOU, your business, and your lifestyle.
Constantly creating content every day feels stressful and time consuming. How do you create content that isn’t sleezy or annoying… but still stands out, gets engagement, and connects with your ideal client? You need a system that makes social media work for you instead of consuming your life.
Just the thought of trying to figure out how to stand out from other agents (and Zillow) makes you want to vomit. Seriously, how do you compete with agents that have tons of money to throw at the Zillow and Mark Zuckerberg for ads? How do you stop being “just another agent” and become known for something? You need a brand strategy that helps you establish yourself as a local authority, gets eyeballs on your content, and converts browsers to smokin’ hot buyers.