USERS FOLLOWING APARTMENT COMPLEXES
Go find the Instagram account of a local apartment complex. Go to their account profile and click “Followers.”
These are people who are following the apartment complex where they likely live.
Engage with a few of these accounts. Start some conversations.
Don’t get discouraged if many of the Instagram profiles you visit are private. Not everyone likes to share their lives with the world!
If you want to find people being followed by their landlord, go to the apartment complex’s profile nad then click “Following.”
Logically, an apartment complex will be following their own tenants plus other local apartment complexes.
Boom! Lots more accounts for you to engage with.
APARTMENT POST LIKERS
When you go to a local apartment complex’s profile, they likely have some posts, right? The people who like and/or comment on those posts are likely people who live in that apartment complex and are regularly on Instagram. Those could be some extra hot leads for you right there!
LOCAL COMMUNITY GROUPS
First-time homebuyers tend to be a few years out of college but not fully engaged in their mid-life crisis. (Kidding! …mostly.) They’re young professionals, newlyweds, and new parents.
Search for Instagram accounts of community groups geared to these people.
Try typing in “Young Professionals” into your Instagram search bar. Instagram will likely pull accounts local to you that include the name “Young Professionals.” Because of this, the potential is magnified. Not only will you find your city-wide young professionals group but also all of the nearby YP groups associated with particular churches or religious institutions. Triple win!
Now type in your city name followed by “mom.” I bet at least 1 local moms group popped up!
Just like before, go engage with the people who are connected to these accounts – whether they follow them, are followed by the account, or have engaged with the account’s posts. Make sense?
Now for some real talk…
Treat Instagram like a cocktail party. You’re having conversation and creating connections. You don’t ask someone to marry you on the first date, do you? (If you do, it may be time to go talk to someone.) Before you ask someone to be your client, get to know them first! Build that like, know, and trust factor through consistent connection and conversations!