Over the course of ~18 months, I built + hosted 2 TEDx conferences, going from 0 to standing-room-only with speakers from across the country.

When an owner-operator of a Chick-fil-A wanted to partner with a local nonprofit, I created a “Buy One, Get One, Give One” marketing campaign that increased sales by over $9,000 and resulted in over 3,000 meals being donated to individuals in need – all in one month. While there, I also increased their social media reach by over 2.8x.

A PR agency in New York had previously worked with a cold email agency with very little success. They decided to take lead generation in-house and hired me to teach their team how to build a cold email system that actually worked. From their cold email system that I helped them build & manage, they’ve generated 270 leads in ~4 months, despite pausing campaigns for over 2 weeks during the holidays.

During the pandemic, SHIPT (Target’s grocery delivery company) was actively stealing money from & underpaying their shoppers. I helped build a grassroots gig workers rights organization to raise public awareness around the issue nationwide & help ensure gig workers were fairly compensated. Our grassroots organization, SHIpT List was featured in every major media outlet in the United States & lead to multiple Attorney Generals getting involved in support of our cause. My team is responsible for helping add ~$8.3 million in additional income for Shipt Shoppers. 

A cold calling agency had been attempting cold email outreach to supplement their cold calling efforts. Unfortunately, their cold email outreach was getting them little to no results.

I helped them build out a personalized cold email lead generation system.

In the first 4 days of launching, they 64 business owners say they were actively interested in working 1:1 with my client.

A life coach had built a 30-day reset course inside of her Facebook group. However, Facebook groups tend to be fleeting, so I created a plan to get turn her content into a physical book.

Now, I’d never gotten a book printed or done any sort of book launch before.

However, there’s very little I can’t figure out, so after some deep-diving, I created a strategy to make it happen.

From project management to manuscript editing & formatting to branding & marketing, I worked my magic to turn an idea into reality.

And fun fact, the book even got featured in local bookstores!

When Victoria* came to me, she was burnt out on teaching. She was OVER IT.

She knew she wanted something different, something more… but didn’t know what.

After a few personal consulting sessions & deep explorations, we discovered Victoria’s passion was in film & photography.

We created an action plan to get her from being stuck in the classroom to thriving on film sets.

Fast forward a little bit and Victoria has become a paid photographer & script supervisor on a variety of film sets – including ones featuring Matthew McConaughey.

*Names changed for privacy

A dog trainer came to me with the desire to grow his business. He wasn’t tech savvy and had no idea where to start.

Our first step was to build him a website that actually worked FOR him.

Within weeks of launching, his new website brought him his biggest, highest-paying client to date.

A freelance copywriter came to feeling stuck. She knew how brilliant she was, but she was struggling to get clients. Facebook groups & cold pitches had gotten her close to nowhere.

Since she was still working fulltime, she need a way to get interested leads & discovery calls without having to be on the 24/7/365 content hustle.

The solution? We built out a lead generation system using cold email that 6x’d her lead flow in 90 days.

And the best part? Once it was built out, she only had to spend ~1 hour per week managing campaigns & responding to interested leads.

Not everyone is cut out for the hamster wheel of social media content creation. I certainly wasn’t.

So I ditched all traditional social media channels.

Instead, I created 2 versions of a lead magnet (aka freebies), wrote a dozen or so blog posts, and a couple Pinterest graphics.

Everything got scheduled out, and then put on “set it and forget it” mode.

In ~2 years, I had built an email list of over 4,000 people without having to post on Facebook, Instagram, or TikTok… or do any sort of daily/weekly content creation.